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In order to view content appropriately you need to know what you are looking for. So, what is good content? This question is so obvious, it seems silly to ask. Unfortunately, it is so broad, that a straightforward answer would be useless. Instead, I will answer it like most great geniuses who are posed with a difficult question; I will simply change the question.
What is good content to an SEO?
I have thought long and hard about this question and I believe that for SEOs, all good content requires two attributes. Good content must supply a demand and be linkable.
Good content feeds a demand: Just like the world’s markets, information is affected by supply and demand. The best content is that which does the best job of supplying the largest demand. It might take the form of an XKCD comic that is supplying nerd jokes to a large group of technologists who want to laugh. It also might be a Wikipedia article that explains to the world the definition of Web 2.0. It can be a video, an image, sound, or text, but it must satisfy a demand in order to be considered good content.
Good content is linkable: From an SEO perspective, there is no difference between the best and worst content on the Net if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than you might think. Have you ever been scrolling through an image-based slideshow and seen an image that takes your breath away only to realize that due to its implementation, you have no way to share that individual image? (This happens to me a lot on CNN.com.) Have you ever heard a song online that you wanted to share with a friend but were unable to due to copyright protection software? It is a frustrating experience, and it turns potentially good content into bad content.
So if that is good content, what is bad content? Bad content is just the opposite of good content. (I paid how much for this book?) It does not satisfy a demand and/or it is not linkable. It is rampant all over the Internet .
In order to view content appropriately you need to know what you are looking for. So, what is good content? This question is so obvious, it seems silly to ask. Unfortunately, it is so broad, that a straightforward answer would be useless. Instead, I will answer it like most great geniuses who are posed with a difficult question; I will simply change the question.
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